A friendly welcome and a relaxing experience awaits at Alfredo’s, the traditional barbershop in the centre of Barnt Green.
As the business goes into its eighth year, it’s proving as popular as ever – and owner Al is determined to make sure it stays that way. One of the main selling points is that Alfredo’s runs an appointment-only service, meaning everyone gets a dedicated time slot with no waiting around.
Al’s clients enjoy the eclectic decor with its antiques and curiosities, music and TV, and even complimentary beer, while there are plans to install a state-of-the-art coffee machine.
As well as top quality haircuts and shaves (with discounts for seniors and eight- to 16-year-olds), Alfredo’s offers a range of products including the firm’s very own brand, The Charming Man, with its Arcane Wood and Fenchurch Street ranges – the latter named after the place Al worked in London before coming back to his native Midlands and setting up in Barnt Green.
There are also niche aftershaves for sale, such as the hard-to-find Armaf range: “The Club de Nuit fragrance is so popular I reckon half of Barnt Green smells of it now!” says Al.
His customers are not just from the village but from a wide area – two have been coming from Coventry since the shop opened, another travels from Ashby-de-la-Zouch, and there’s even a man from Gibraltar who always books in when visiting family in the area.
“A lot of the clients have become good friends; there are laughs every day and some very interesting conversations!” adds Al. “It doesn’t feel like a job – and my passion hasn’t dwindled at all.”
Sadly, in recent months several customers-turned-friends have passed away, so Al and his wife, Jules, have decided to run the Birmingham half marathon in October to raise funds for the British Heart Foundation.
First Floor, 8-10 Hewell Road, Barnt Green, B45 8NE
Tel: 0121 445 0386